Last Updated May 4th, 2020
Edit: The official dates for Prime Day 2020 haven’t been released yet, but we will continue to update this blog with the latest information
Prime Day, which started in 2015, is Amazon’s own Cyber Monday. This year Prime Day covers two days: July 15th and 16th. This “holiday” has seen continued growth year over year in sales and revenue, which is great for Amazon retailers. Unfortunately, this added success comes with a price: more and more sellers are flocking to Amazon in droves. That drives up competition and as a result, advertising spend.
How to Plan for Prime Day
Do you have a plan? Amazon experts estimate that Prime Day generated roughly $4.2 billion USD in 2018, up from $1 billion USD the year prior, and there are countless other statistics that make Prime Day important for retailers. If you do not have a strategy in place here are a few tips to get you ready to sell.