Last Updated October 1st, 2020
Edit: Prime Day 2020 will be October 13th and 14th.
Prime Day, which started in 2015, is Amazon’s own Cyber Monday. This “holiday” has seen continued growth year over year in sales and revenue, which is great for Amazon retailers. Unfortunately, this added success comes with a price: more and more sellers are flocking to Amazon in droves. That drives up competition and as a result, advertising spend.
How to Plan for Prime Day
Do you have a plan? Amazon experts estimate that Prime Day generated more than $7 billion USD in 2019, up from $4.19 billion USD the year prior, and there are countless other statistics that make Prime Day important for retailers. If you do not have a strategy in place here are a few tips to get you ready to sell.