Google Shopping retailers—it’s officially Q4, do you know how your product feed is doing? Are your products optimized for the holidays? While it’s important to continuously update your Google Shopping product feed throughout the year (in fact, we’ve outlined our entire feed optimization process here)—no time is more important than the start of Q4!
Why? Because Black Friday and Cyber Monday are right around the corner, and typically make up a big portion of yearly retail sales. If this applies to your business, start optimizing now! Don’t wait. Your feed can make or break your Google Shopping campaigns. Let’s dive into 4 easy fixes you can make to ensure a profitable, successful holiday season.