Campaign structure is important, but the best foundation for a profitable Google Shopping strategy is a solid product feed.
However, many retailers simply fail to make the most of their product feed. Furthermore, their Google Shopping structure is far too broad, and doesn’t allow spend to be redirected to profitable products.
With sub-optimal data being passed to the Google Shopping engine, and with non-optimized campaigns, it’s no surprise the results aren’t either.
Watch as Omnitail’s founder Matt Stover explores common product feed missteps, and outlines how you can make a few simple changes to your product feed and campaign structure to grow revenue and profit.