New Customer Contribution Margin Targets: Using Lifetime Value Metrics to Drive Profit
Ask most retailers which metrics they’re using to determine advertising strategy, and they’ll respond with
Omnitail
The Profit-Driven Online Marketing Agency
Contribution Margin
What is Contribution Margin —Should You Be Tracking It?
It’s no secret at Omnitail we don’t necessarily follow the standard agency metrics – like
Contribution Margin
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