2020 was a year full of changes and upheaval, especially in the retail sector. Although e-commerce has fared somewhat better as an industry than its brick-and-mortar counterparts, there were still many changes in 2020 that greatly affected overall sales and revenue.
As 2021 gets underway, you’ll need to understand how your 2020 advertising performance impacted your business to accurately analyze your data. In this blog, we’ll help you evaluate your sales and revenue over the past year. We’ll also look at some reasons why your campaigns may have seen volatility.
Want to learn how to adjust your reporting to account for unusual 2020 data? Read our blog: How to Account for the “2020 Effect” in Your 2021 Advertising.