Time alone will tell how quickly the economy will recover in 2021, and how the ongoing pandemic will shape consumer behavior. So how can you help prepare for what’s coming? If you saw major performance shifts in 2020—good or bad—you’ll need to know what caused these changes in order to measure your advertising impact accurately in 2021. Let’s look at some ways you can use profit and smart data interpretation to mitigate “the 2020 effect” on your overall 2021 advertising management.
Looking for more insights on the factors that shaped e-commerce in 2020? Check out the other blog in this series, “How to Measure 2020 Advertising Performance Year Over Year.“