If you want to grow profit on Google Shopping, a one ad group campaign probably isn’t the right structure for the job. To truly grow your business (and spend your ad dollars wisely), you need to structure to your Google Shopping campaigns.
But what Google Shopping campaign structure should you use?
At Omnitail, we structure our clients campaigns into multiple ad groups by segmenting them according to different dimensions.
In this blog, you’ll learn 7 of the most common dimensions we use to segment and structure Google Shopping campaigns (that actually grow profit). We’ll explain why these structures work and how to apply them in your Google Shopping account!