There three automated bidding strategies for Google Shopping: Enhanced CPC, Maximize Clicks, and Target ROAS. In this infographic, you’ll get a quick summary of each. You will also learn when it’s best to use one type of bidding over the other (and when you shouldn’t each of these options)! Find out which strategy is best for your business below:
Have a little more time? To see automated bidding strategies in action, check out our page “Automated Bidding Strategies: What Are They and Should You Use Them?” You’ll get hands on with scenarios of each type of automated bidding to understand how they will act in your campaigns.