Make it-or-break it—the weeks between Thanksgiving and Christmas are crucial for your online business. To add to the pressure, competition in the PPC space heats up as other retailers ramp up spend on Google Shopping and Amazon.
So how can you make sure you succeed on these pivotal money making holidays? First, find out how much to spend. Then, choose your promotions. Dig into your top performing products, direct your spend, and optimize your feed! Read the fool-proof gameplan below: