2020 Google Shopping Updates Since Last Holiday Season
If you’re starting to prep for the holiday season on Google Shopping—you might start to
Omnitail
The Profit-Driven Online Marketing Agency
Google Shopping Feeds Now Automatically Serve in Multiple Countries
Recently, one of our strategists noticed something odd. Some Google Shopping accounts had product disapprovals
Achieving Google Shopping Success with Revenue Per Click
Most agencies rely on a few KPIs to determine bidding strategy, like ROAS, A/S, or
Google Shopping vs. Amazon Products Ads [Infographic]
Coke or Pepsi. Nike or Adidas. Google or Amazon. As ecommerce continues to expand, two
How the Coronavirus is Impacting Ecommerce
Update August 24th, 2020: When we wrote this blog back in April, we were watching the
Essential Steps to Liquidating Inventory
In a perfect world, businesses would never have to liquidate inventory. Winter items would sell
2020 Digital Marketing and Ecommerce Q2 Round-Up
As we reach the halfway point of 2020, ecommerce continues to grow. This quarter we
Want to Lower ACOS on Amazon? This Metric is the Key
Want to lower your ACoS on Amazon? You are not alone. Many retailers see revenue
New Customer Contribution Margin Targets: Using Lifetime Value Metrics to Drive Profit
Ask most retailers which metrics they’re using to determine advertising strategy, and they’ll respond with
10 New Google Ads Features from 2020 [Infographic]
“In times of adversity and change, we really discover who we are and what we’re
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