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Google Shopping vs. Amazon Products Ads [Infographic]

Coke or Pepsi. Nike or Adidas. Google or Amazon. As ecommerce continues to expand, two top dogs have emerged: Google and Amazon. If you’re thinking about buying product ads, you’ve probably considered selling on one or the other, or maybe both! But which platform is right for your products, your businesses, and your customers?

Here’s a quick, 5 minute-look at the numbers for each platform, and the pros and cons of products ads on Amazon and Google.

If you want to get more in-depth, check out our page Google vs Amazon Product Ads: What’s the Best Strategy?  Strategies vary greatly across the two platforms and make a difference when deciding which platform is right for you.

Ready to start advertising on Amazon? Click here to read our All-in-One Guide to Amazon Advertising.  We’ll share the tips and tricks we have learned from managing Amazon accounts, and help you get started selling your products on Amazon.

Ready to start advertising on Google Shopping? Check out The Ultimate Guide to Profitable Google Shopping Ads.  It’s all here. Starting with feed optimization and ending with ongoing optimizations — this will be your go to guide for managing your Google Shopping product ads.

Still have questions? We’re here to help perfect your product ads—no matter the platform. Reach out to speak to an analyst here. 

Author

Sydney is a Marketing Specialist at Omnitail. She has a Bachelor of Fine Arts with a concentration in Graphic Design from George Mason University. Sydney enjoys working on a variety of design projects and and staying up to date with digital marketing trends.

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