The Omnitail Blog | Omnitail: Profit-Driven Online Marketing

All About Split Testing Google Performance Max vs Standard Shopping Ads

Maintaining an ideal Google Shopping Ads strategy is about more than just product titles, competitive

Learn More -

Ask a Marketer: 2024 is Almost Here. What is One Thing eCommerce Brands Should Plan For?

We use our expertise to answer your question. The one thing eCommerce brands should plan

Learn More -

what does heuristic mean in ecommerce marketing

Vocab for Marketers: Heuristic

How do you define “heuristic” and what is it used for in eCommerce marketing?

Learn More -

How does Omnitail keep us informed about the progress & results of our marketing efforts?

We use our expertise to answer your question. From regular updates to comprehensive reports, our

Learn More -

vocab for marketers - what is a heatmap in cro

Vocab for Marketers: Heatmap

How do you define a heatmap and what is it used for in eCommerce marketing?

Learn More -

Digital Marketing Round-Up December 2023

Learn about the latest changes, updates, and industry trends in eCommerce marketing Welcome to our

Learn More -

Ask a Marketer: What is Search Impression Share & How Does It Impact Paid Search Campaigns?

We use our expertise to answer the question. Search impression share is a competitive metric

Learn More -

Ask a Marketer: What Test Methods Can I Use for CRO?

The core principle of a conversion rate optimization (CRO) test is comparing the performance of the current state of a website to a change you’re trying to evaluate. Different test methods are just different ways of executing on that. We’ll discuss a few of these test methods in this post.

Learn More -