Ask A Marketer: What Are TikTok Shop Ads Best For?
What are TikTok Shop Ads best for? We explore the topic in our Ask a Marketer post.
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The Profit-Driven Online Marketing Agency
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Mastering Video Ads on Meta: How to Advertise on Social Media
Learn how to advertise on social media & discover the power social media video ads have to drive conversions and elevate brand presence.
Vocab for Marketers: Lookalike Audience
What is a lookalike audience and how do marketers use it?
Great Ads, Bad Performance? Learn How to Run Facebook Ads that Work
Boost underperforming ads and optimize performance by learning how to run Facebook ads and manage your Facebook account efficiently.
Vocab for Marketers: CBO
What is Campaign Budget Optimization (CBO) for paid social and how do marketers use it?
Vocab for Marketers: ABO
What does ABO stand for and how do marketers use it? We discuss this topic in our Vocab for Marketers post.
ABO vs CBO: How to Maximize Your eCommerce Business’s Paid Social
While Meta Ads Manager is your starting point for running ads on Facebook and Instagram, understanding the differences between ABO (Ad Set Budget Optimization) and CBO (Campaign Budget Optimization)—and their unique advantages—can significantly impact the success of your paid social campaigns.
Creative Strategy: The Secret to Profitable Social Media Ads
The secret to profitable social media ads involves creative strategy, a designer, and an experienced social media ads manager. Read more to learn why.
How to Influence Facebook Metrics
In the world of social media advertising, return on ad spend (ROAS) is often the main reporting metric brands care about. While it’s true that we need to keep an eye on it, ROAS alone doesn’t show how paid social campaigns are performing.
iOS 14.5 Update: How Will It Impact Your Advertising Campaigns?
Apple recently released iOS 14.5. As you’ve probably heard, this update came with some major
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