SEM Management

How Does Bing Smart Bidding Work?

If you advertise on Bing, you’ve probably noticed some changes to bidding over the past

3 Tips for Successful Wholesale E-commerce Advertising

Wholesale retailers and manufacturers know—they’re not like other e-commerce businesses! If you sell wholesale products

Essential Steps to Liquidating Inventory

In a perfect world, businesses would never have to liquidate inventory. Winter items would sell

3 Ways to Optimize PPC Campaigns with Device Modifiers

Since Apple introduced the iPhone more than a decade ago, mobile phones have accounted for

PPC Automation: Is It Worthwhile? [Infographic]

As more and more businesses turn to digital marketing and the complexity of campaigns grows,

How to Find a Good PPC Budget

We’re likely to raise some eyebrows with this: the best PPC budget is no budget

Spending Enough on Advertising? How to Forecast Ad Spend

Check Out Your Historical Ads Data How can you perform a predictive spend analysis? The best

Measuring The Economic Value of Seller Rating Extensions

Seller Rating Extensions are often identified as an eCommerce SEM best practice, but implementation can

Agency Horror Stories: Switching to a New Agency

Thinking of switching to a new agency? There is truthfully no worse feeling than realizing,

11 Steps to Elevate Digital Marketing Campaigns [Infographic]

It’s easy to fall into the same old routine with your digital marketing campaigns. If