Have you ever noticed that some of your top products have stopped selling? Or, have you ever wondered why revenue is down this year as your hottest products are coming into season? If your answer is yes, you should consider running a gap analysis for your marketing campaigns.
The purpose of a gap analysis for marketing campaigns is to identify differences in the performance of your top products and keywords over time. As a result, you ensure coverage on all your best products and keywords when you need them the most.