What’s Happening: March 2020
This week, the first week of March, Google is rolling out a major update to shopping campaigns. Google Shopping ads will now be eligible to serve on Gmail. This change applies to every Shopping campaign that is opted into YouTube, Display Network, and Discover.
Sound familiar? Advertisers who have used Smart Shopping Campaigns have already had access to this feature for nearly two years. After this week, however, all Google Shopping ads that are opted into the Display Network will be eligible to serve in the Gmail ad space.
Be aware that this is the default setting for Google Shopping. Most campaigns will automatically have Display (and by extension — Gmail) ads enabled, but you can double-check in your campaign settings.