Amazon ads are different from Google Shopping, paid social, and all the rest in one major way. On Amazon, your pricing determines whether or not your ads show to the general public. Simply put, if you aren’t price competitive on Google, you might get the sale —but if you aren’t price competitive on Amazon: you won’t. One factor controls whether your ad appears: the “Buy Box,” and you either win it or you don’t.
How can you win the Amazon Buy Box to ensure your ad are seen? Let’s take a look at a few steps you can take to improve your chances of advertising success on Amazon!