Posts Tagged: Google Ads

Why Don’t My Conversion Metrics Agree?

Why Don’t My Conversion Metrics Agree?

“The conversions seem off on Google Ads.” “The conversion data from Google Analytics doesn’t match[…]

PLAs: Benefits of a Funnel System

PLAs: Benefits of a Funnel System

Google Ads’ Solution to Segmenting—Just Don’t! Before working at Omnitail, I gained most of my[…]

Measuring The Economic Value of Seller Rating Extensions

Measuring The Economic Value of Seller Rating Extensions

Seller Rating Extensions are often identified as an eCommerce SEM best practice, but implementation can[…]

6 months ago