Posts Tagged: Google Ads

Digital Marketing Trends 2019: Q2 Round-Up

Digital Marketing Trends 2019: Q2 Round-Up

Feelin’ hot, hot, hot—it’s that time of year again. As we roll into the peak[…]

Why Don’t My Conversion Metrics Agree?

Why Don’t My Conversion Metrics Agree?

“The conversions seem off on Google Ads.” “The conversion data from Google Analytics doesn’t match[…]

Segmenting PLAs: Benefits of a Funnel System

Segmenting PLAs: Benefits of a Funnel System

Google Ads’ Solution to Segmenting PLAs—Just Don’t! Before working at Omnitail, I gained most of[…]

Measuring The Economic Value of Seller Rating Extensions

Measuring The Economic Value of Seller Rating Extensions

Seller Rating Extensions are often identified as an eCommerce SEM best practice, but implementation can[…]