How to Manage Target Impression Share [Infographic]
If you want your search ads to appear at the top of search results, you
If you want your search ads to appear at the top of search results, you
Not sure which automated bidding strategy to use on Google Ads? In this infographic, we’ll
Want to try out automated bidding on Google Ads, but not sure where to start? In
How can you see placements for Smart Shopping campaigns? Smart Shopping Campaigns are notorious for
More and more platforms are adding video to their armada of ad formats: Amazon, Google
Before working at Omnitail, I gained most of my knowledge of segmenting shopping campaigns through
Each of the below Google Ads metrics is key for understanding what’s going on with
Google offers a variety of different extensions that can add value to your text ads,
Is Your Agency’s Attribution Transparent? At Omnitail, we believe in transparent reporting—and our attribution strategy
Recently, a client’s search campaign performance dipped, and one of our analysts did some digging
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