ppc

3 Ways to Optimize PPC Campaigns with Device Modifiers

Since Apple introduced the iPhone more than a decade ago, mobile phones have accounted for

How to Measure 2020 Advertising Performance Year Over Year

2020 was a year full of changes and upheaval, especially in the retail sector. Although

How to Measure PPC Campaigns for Ecommerce

Where do you run ecommerce PPC campaigns? Amazon? Google Shopping? What about social media: Pinterest,