Ask a Marketer: What is Brave Search?
What is Brave Search, and is it worth it for eCommerce brands to advertise on? Discover more in our Ask a Marketer post.
Omnitail
The Profit-Driven Online Marketing Agency
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Ask a Marketer: When Should I use Google Demand Gen Campaigns vs Shopping Campaigns?
When should you use Google Demand Generation campaigns, and when should you use Shopping campaigns? We answer the question in this Ask a Marketer.
Ask a Marketer: What Are Enhanced Conversions in Google Ads?
What are Google Ads enhanced conversions? We explore the topic in this Ask a Marketer.
Maximize Conversion Value: The Unique Strengths of SEO & PPC
Uncover the unique strengths SEO and PPC bring to the table to revitalize your online strategy.
Ask A Marketer: What Are Dynamic Search Ads?
Dynamic search ads are especially useful for online retailers, as they keep up with inventory changes faster than responsive search ads.
Black Friday Tips for Online Retailers: Are Your Google Shopping Ads Ready?
The weeks between Thanksgiving and Christmas are crucial for your online business. To add to
3 Ways to Optimize PPC Campaigns with Device Modifiers
Since Apple introduced the iPhone more than a decade ago, mobile phones have accounted for
How to Measure 2020 Advertising Performance Year Over Year
2020 was a year full of changes and upheaval, especially in the retail sector. Although
How to Measure PPC Campaigns for Ecommerce
Where do you run ecommerce PPC campaigns? Amazon? Google Shopping? What about social media: Pinterest,
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