If you’ve transitioned from Universal Analytics to Google Analytics 4, you might be a little overwhelmed by the differences between the two analytics platforms. Okay, maybe more than a little overwhelmed—the differences are vast. From the interface, to the tracking, to events, goals, page views, and sessions—Google Analytics 4 is an entirely new beast.
If you’re looking for answers—look no further. While setting up our own Google Analytics 4 instances, we chronicled the major changes and updates from Universal Analytics. In this infographic, we’ll compare the two platforms side-by-side, to show you how GA4 and Universal Analytics are different and similar (but mostly different).