Google Analytics 4 vs. Universal Analytics: What’s the Difference?

If you’ve transitioned from Universal Analytics to Google Analytics 4, you might be a little overwhelmed by the differences between the two analytics platforms. Okay, maybe more than a little overwhelmed—the differences are vast. From the interface, to the tracking, to events, goals, page views, and sessions—Google Analytics 4 is an entirely new beast.

If you’re looking for answers—look no further. While setting up our own Google Analytics 4 instances, we chronicled the major changes and updates from Universal Analytics. In this infographic, we’ll compare the two platforms side-by-side, to show you how GA4 and Universal Analytics are different and similar (but mostly different).

We understand that this is a big change—especially for businesses that have been using Universal Analytics for awhile. To help you adjust to the new platform, we’ve created a guide called “How to Set Up Google Analytics 4“. It’s a free guide you can use to get started setting up your own instance.

After you have Google Analytics up and running, download our in-depth guide “10 Options to Consider When Setting Up Google Analytics 4“. This guide will help you customize GA4 to your business and will explore more sophisticated features available on the platform.

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