What’s New in Google Analytics 4?
In October, Google moved the next generation of analytics out of beta. Google Analytics 4, or GA4 for short, is billed as a privacy-friendly, “future-proof” web analytics tool. Although longtime Analytics users will recognize a few of the high-level features, at its core GA4 is a complete overhaul of the way marketers track website activity. Cookies are a thing of the past—GA4 uses machine learning to fill in any gaps in your website data. So how do you set up Google Analytics 4?
Learn from Our Mistakes
We set up our own instance alongside our existing Google Analytics property, and put together this guide to help you learn from our experiences!
In this blog you’ll learn how to set up GA4 and what you’ll need to know in advance. Then, we’ll walk you through setting up a new GA4 instance (including some of the roadblocks we hit along the way!) Finally, we’ll offer our thoughts on the new system after a few weeks have passed. Let’s get started!