When it comes to measuring performance for your digital marketing campaigns, there are several different attribution models to choose from. Here at Omnitail, we see benefit in utilizing a combination of two: last click attribution and assisted conversion data.
Perhaps the most commonly used of the two, last click attribution, gives credit to the channel receiving the last-click before a conversion takes place. Makes sense to apply this type of model, right? Sure, but it doesn’t provide the full scope that an assisted attribution model will. Let’s dive into the benefits of using assisted conversion data.