More and more platforms are adding video to their armada of ad formats: Amazon, Google Ads, Google Shopping, the list goes on. As an advertiser, you may feel overwhelmed. You already make hundreds of ads, but now you have to make videos ads too? Is it really worth the hassle and the cost?
As video becomes a bigger part of advertising overall, this is a question advertisers will have to answer: is video right for my business? In this article, we will explore all video advertising options on Amazon, Google Ads, and Google Shopping. Then, we will help you decide whether or not video advertising is right for your business.