Segmenting PLAs: Benefits of a Funnel System
Google Ads’ Solution to Segmenting PLAs—Just Don’t! Before working at Omnitail, I gained most of[…]
Digital Marketing Trends 2019: Q1 Round-Up
Happy April! We hope you all had a great Q1. Let’s take a look at[…]
5 Tips to Build Your Amazon Campaign for Success
Managing and building Amazon campaigns can be a tricky task, especially since Amazon Advertising[…]
What is Contribution Margin —Should You Be Tracking It?
It’s no secret at Omnitail we don’t necessarily follow the standard agency metrics – like[…]
Retailers: Do You Segment PLAs For Query Intent?
Segment Your Product Listing Ads (Otherwise Known as Using Keywords in Google & Bing Shopping)[…]
Improve Paid Search Attribution with “utm_nooverride”
Much like direct traffic, branded queries often occur when a searcher learns of your brand[…]