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Can Google Shopping Ads Appear on YouTube?
The answer is yes! Google Shopping ads can show on Google Shopping, Google Search, Google[…]
How to Effectively Build Profitable Google Shopping Campaigns
You’re ready to advertise on Google Shopping. Your product feed is in Google Merchant Center,[…]
How To Get Ready For Prime Day 2019
Prime Day, which started in 2015, is Amazon’s own Cyber Monday. This year Prime Day[…]
Digital Marketing Trends 2019: Q2 Round-Up
Feelin’ hot, hot, hot—it’s that time of year again. As we roll into the peak[…]
Smart Campaigns: Sacrificing Actionable Data for Simplicity
Are Google Shopping Smart Shopping Campaigns a Good Idea? Smart Shopping campaigns are the simplest,[…]
5 Reasons To Start Advertising on Bing
Should I Start Advertising on Bing? While working as a strategist at Omnitail, I’ve noticed[…]
How to Drive Profit—Even On Clearance Items
Tackling Real World Problems At Omnitail, we believe strongly in profit-based digital marketing. We aim[…]
Why Don’t My Conversion Metrics Agree?
“The conversions seem off on Google Ads.” “The conversion data from Google Analytics doesn’t match[…]
Segmenting PLAs: Benefits of a Funnel System
Google Ads’ Solution to Segmenting PLAs—Just Don’t! Before working at Omnitail, I gained most of[…]
Digital Marketing Trends 2019: Q1 Round-Up
Happy April! We hope you all had a great Q1. Let’s take a look at[…]