Segmenting PLAs: Benefits of a Funnel System

Segmenting PLAs: Benefits of a Funnel System

Google Ads’ Solution to Segmenting PLAs—Just Don’t! Before working at Omnitail, I gained most of[…]

Digital Marketing Trends 2019: Q1 Round-Up

Digital Marketing Trends 2019: Q1 Round-Up

Happy April! We hope you all had a great Q1. Let’s take a look at[…]

5 Tips to Build Your Amazon Campaign for Success

5 Tips to Build Your Amazon Campaign for Success

  Managing and building Amazon campaigns can be a tricky task, especially since Amazon Advertising[…]

What is Contribution Margin —Should You Be Tracking It?

What is Contribution Margin —Should You Be Tracking It?

It’s no secret at Omnitail we don’t necessarily follow the standard agency metrics – like[…]

Retailers: Do You Segment PLAs For Query Intent?

Retailers: Do You Segment PLAs For Query Intent?

Segment Your Product Listing Ads (Otherwise Known as Using Keywords in Google & Bing Shopping)[…]

12 months ago
Measuring The Economic Value of Seller Rating Extensions

Measuring The Economic Value of Seller Rating Extensions

Seller Rating Extensions are often identified as an eCommerce SEM best practice, but implementation can[…]

12 months ago
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