The Pros and Cons of Paid Social Media
Choosing to invest in paid social media advertising can feel like a gamble. Is the[…]
What’s in a Conversion Rate: How to Drive Conversions in Google Ads
Many agencies focus on conversion rate—for good reason. Your conversion rate can show how effective[…]
The Secret to Building Effective Remarketing Audiences
Why Should I Create Remarketing Campaigns? Remarketing (or sometimes, “retargeting”) is a commonly overlooked area[…]
How to Slide into Your Competitors’ Branded Searches
Competitor traffic can be a valuable addition to your search campaigns. After all, people searching[…]
How to Keep Competitors Out of Your Search Results
Search for your business online right now. Is your business the top search result? Hopefully[…]
Can Google Shopping Ads Appear on YouTube?
The answer is yes! Google Shopping ads can show on Google Shopping, Google Search, Google[…]
How to Effectively Build Profitable Google Shopping Campaigns
You’re ready to advertise on Google Shopping. Your product feed is in Google Merchant Center,[…]
How To Get Ready For Prime Day 2019
Prime Day, which started in 2015, is Amazon’s own Cyber Monday. This year Prime Day[…]
Digital Marketing Trends 2019: Q2 Round-Up
Feelin’ hot, hot, hot—it’s that time of year again. As we roll into the peak[…]
Smart Campaigns: Sacrificing Actionable Data for Simplicity
Are Google Shopping Smart Shopping Campaigns a Good Idea? Smart Shopping campaigns are the simplest,[…]