5 Copywriting Rules to Improve Your Search Ads and PLAs
Are you struggling with writing ad copy for your business? With so many new platforms[…]
What is Contribution Margin, and Why Should You Be Tracking It?
It’s no secret we at Omnitail don’t necessarily follow the standard agency metrics – like[…]
Retailers: Do You Segment Product Listing Ads For Query Intent?
Segment Your Product Listing Ads (Otherwise Known as Using Keywords in Google & Bing Shopping)[…]
Improve Paid Search Attribution with “utm_nooverride”
Much like direct traffic, branded queries often occur when a searcher learns of your brand[…]
Do You Know Who Makes Money Off Your Paid Search Channel?
It’s a pet peeve of mine when an agency throws the term “profit” around loosely.[…]
Measuring The Economic Value of Seller Rating Extensions
Seller Rating Extensions are often identified as an eCommerce SEM best practice, but implementation can[…]