Segmenting PLAs: Benefits of a Funnel System
Google Ads’ Solution to Segmenting PLAs—Just Don’t! Before working at Omnitail, I gained most of[…]
Digital Marketing Trends 2019: Q1 Round-Up
Happy April! We hope you all had a great Q1. Let’s take a look at[…]
5 Tips to Build Your Amazon Campaign for Success
Managing and building Amazon campaigns can be a tricky task, especially since Amazon Advertising[…]
5 Copywriting Rules to Improve Your Search Ads and PLAs
Are you struggling with writing ad copy for your business? With so many new platforms[…]
What is Contribution Margin —Should You Be Tracking It?
It’s no secret at Omnitail we don’t necessarily follow the standard agency metrics – like[…]
Retailers: Do You Segment PLAs For Query Intent?
Segment Your Product Listing Ads (Otherwise Known as Using Keywords in Google & Bing Shopping)[…]
Improve Paid Search Attribution with “utm_nooverride”
Much like direct traffic, branded queries often occur when a searcher learns of your brand[…]
Who Profits Off Your Paid Search: You or Your Agency?
Is Your Agency “Profit-Driven”? It’s a pet peeve of mine when an agency throws the term[…]
Measuring The Economic Value of Seller Rating Extensions
Seller Rating Extensions are often identified as an eCommerce SEM best practice, but implementation can[…]