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How to Measure 2020 Advertising Performance Year Over Year

How to Measure 2020 Advertising Performance Year Over Year

2020 was a year full of changes and upheaval, especially in the retail sector. Although[...]

How to Use the Price Competitiveness Report in GMC

How to Use the Price Competitiveness Report in GMC

Do you struggle to keep up with competitor pricing? I had a client who recently[...]

7 Advanced Google Shopping Campaign Structures (To Grow Profit)

7 Advanced Google Shopping Campaign Structures (To Grow Profit)

If you want to grow profit on Google Shopping, a one ad group campaign probably[...]

5 Ways to Optimize Your Amazon Campaigns

5 Ways to Optimize Your Amazon Campaigns

Feel like you’ve hit a wall with your Amazon campaign growth? It happens to a[...]

The Advertiser’s Guide to Google Shopping Placements

The Advertiser’s Guide to Google Shopping Placements

Ever wondered where your Google Shopping ads appear? Or what the “Display” segment in Google[...]

11 Steps to Elevate Digital Marketing Campaigns [Infographic]

11 Steps to Elevate Digital Marketing Campaigns [Infographic]

It's easy to fall into the same old routine with your digital marketing campaigns. If[...]

How to Measure PPC Campaigns for Ecommerce

How to Measure PPC Campaigns for Ecommerce

Where do you run ecommerce PPC campaigns? Amazon? Google Shopping? What about social media: Pinterest,[...]

2020 Digital Marketing and Ecommerce Q4 Round-Up

2020 Digital Marketing and Ecommerce Q4 Round-Up

As we move into 2021 (finally!), it’s good to take a look back at what[...]

Before Hiring a Digital Marketing Agency, Ask These 8 Questions [Infographic]

Before Hiring a Digital Marketing Agency, Ask These 8 Questions [Infographic]

Looking to hire a digital marketing agency? You've heard the sales spiels, read the slide[...]

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