What is Contribution Margin, and Why Should You Be Tracking It?

What is Contribution Margin, and Why Should You Be Tracking It?

It’s no secret we at Omnitail don’t necessarily follow the standard agency metrics – like[…]

Retailers: Do You Segment Product Listing Ads For Query Intent?

Retailers: Do You Segment Product Listing Ads For Query Intent?

Segment Your Product Listing Ads (Otherwise Known as Using Keywords in Google & Bing Shopping)[…]

7 months ago
Measuring The Economic Value of Seller Rating Extensions

Measuring The Economic Value of Seller Rating Extensions

Seller Rating Extensions are often identified as an eCommerce SEM best practice, but implementation can[…]

8 months ago
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