Smart Shopping vs. Standard Campaigns: What’s the Difference? [Infographic]
Should you use Smart Shopping Campaigns or standard campaigns? It can be a tough decision
Should you use Smart Shopping Campaigns or standard campaigns? It can be a tough decision
Wondering if you should implement Dynamic Search Ads (DSAs)? In some situations, they can be
If you sell on Amazon, you know that Amazon takes a cut of your revenue
As we move into 2021 (finally!), it’s good to take a look back at what
More and more platforms are adding video to their armada of ad formats: Amazon, Google
Welcome to our first quarterly round-up of 2021! If you’re new here, every quarter we
If you track leads, you should also track revenue. Understanding revenue values as they relate
If you’re starting to prep for the holiday season on Google Shopping—you might start to
Recently, one of our strategists noticed something odd. Some Google Shopping accounts had product disapprovals
Most agencies rely on a few KPIs to determine bidding strategy, like ROAS, A/S, or
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