Pros and Cons of Automated Bidding for Google Shopping

Thinking about trying out automated bidding on Google Shopping? You’ve come to the right place. In this infographic, you’ll learn the pros and cons of automated bidding options for Google Shopping campaigns: Maximize Clicks, ECPC, Target ROAS, and Maximize Conversion Value

After that, check out our handy chart for an overview of each automated bidding type.  


pros and cons automated bidding strategies for google shopping infographic

Selling on Google Shopping can be time-consuming. You’ve got products to manage, titles to optimizeproduct feeds, orders, bids, and more. To lessen the load, automated bidding strategies exist! 

We hope the pros and cons of automated bidding infographic has helped you get an idea of which bidding strategy might work for your business. 

Here are a few things to keep in mind when choosing a strategy: 

  • If you’re not using conversion tracking, Maximize clicks is the only automated bidding strategy you can us.

  • If you’re running Smart Shopping campaigns, Maximize Conversion Value will be your only option.

  • ECPC Bidding can be a good place to start if you want to test automated bidding.

  • Target ROAS will most likely give you the most control over the profitability of your campaigns. 

If you’re still uncertain, check out our blog: “What Automated Bidding Strategies are Available for Google Shopping?” In this blog, we discuss when you should use each bidding type in more detail—and also show you how to set up automated bidding for your campaigns! 

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