Creating profitable Google Shopping ads is a process that requires all aspects of your Shopping campaigns to work together in harmony. To guarantee success, we recommend polishing your foundation, strategy, and performance tracking—and not letting any of these important components fall to the wayside.
A successful Google Shopping strategy begins with an error free product feed (this is the foundation of your entire account!) After optimizing your product feed, product segmentation is a must and is crucial for driving the appropriate amount of spend to your products.
Query segmentation is the next step to success. You will want to pull and analyze your historical search terms, build negative keywords lists, and create a three-tier system for queries that aligns to your product categories you’ve just created. Lastly (and probably most importantly) you need to accurately track your campaign performance – to fix what’s not working, and capitalize on what is.