How to Prepare for Black Friday on Google Shopping [Infographic]

For Google Shopping retailers, your shift to the holiday season might look a little bit different than traditional brick-and-mortar businesses.

You need to decide on a budget for advertising, research holiday sales from last year, choose your promotions wisely (and check them twice), and optimize your product feed. While it looks a little different than a brick-and-mortar store, the end goal is the same—attract customers and drive sales.

Are you ready for the uptick in sales for your ecommerce business this holiday season? Take a quick 5 minutes to check out this infographic and make sure you are prepared for Black Friday on Google Shopping. Take it from the Google Shopping experts at Omnitail—now is the the time to make sure you’re ready for the holidays!

Budgets, Promotions, and More—Start Preparing for Black Friday on Google Shopping

We hope this infographic helped get the wheels turning for your holiday plans on Google Shopping! Before you start planning, catch up with all the 2020 Google Updates. You might have missed some changes to Google Shopping 2020 that could impact your holiday campaigns.

If you’re using or considering using automation for your Black Friday campaigns—make sure to check out our Q&A “Should Automated Campaigns Control Your Black Friday Marketing Strategy?” While automation can be a boon to Google Shopping campaigns throughout the year—we recommend switching to manual for the holiday season (especially if your business relies on the holidays for a large portion of yearly revenue).

As always, if you need help running Google Shopping Black Friday sales, don’t hesitate to reach out. Sign up for a Free Strategy Call to find out what your best plan of attack is this holiday season!


Sydney is a Marketing Specialist at Omnitail. She has a Bachelor of Fine Arts with a concentration in Graphic Design from George Mason University. Sydney enjoys working on a variety of design projects and and staying up to date with digital marketing trends.

You Might Also Like...

Amazon Ads Targeting, Explained [Infographic]

Amazon Ads Targeting, Explained [Infographic]

Introduction to Amazon Ads Targeting You're advertising on Amazon, and you want to start using Amazon ads targeting. However, Amazon is constantly changing their available[...]

Automated Bidding Strategies in Google Ads [Infographic]

Automated Bidding Strategies in Google Ads [Infographic]

There three automated bidding strategies for Google Shopping: Enhanced CPC, Maximize Clicks, and Target ROAS. In this infographic, you'll get a quick summary of each.[...]

4 Product Feed Optimizations for the Holidays [Infographic]

4 Product Feed Optimizations for the Holidays [Infographic]

Google Shopping retailers—it's officially Q4, do you know how your product feed is doing? Are your products optimized for the holidays? While it's important to[...]