Jewelry retailers — do you have trouble advertising your products on Google Shopping? The reason might be because you’ve adopted the conventional Google Shopping wisdom, which works great – for regular products. So how do you sell jewelry on Google Shopping?
As a high-end product retailer, there are a few key differences between your ads program and those of other retailers. That’s why we’ve put together these simple tips so you can start seeing an improvement in your accounts today.
These tips really work! Despite the current global situation, we’ve continued to grow our jewelry client accounts following these guidelines. For one particular client, we have continued advertising following these tips, and saw their highest month in sales yet! If you sell jewelry on Google Shopping, take this as proof that 1) these tips work and 2) you can continue to advertise and grow even in these trying times!
Now, get ready to master selling high-end products on Google Shopping, and grow your account today!
1. Be Mindful of Attribution When You Sell Jewelry on Google Shopping
Expensive purchases usually require more deliberation for consumers. There’s a lot to think about, “Should I spend this money right now?”, “Is this the best product out there?” Unlike buying a pair of socks online — simply clicking an ad, and then adding it to the cart — the sales cycle for high-end items is a lot longer, and more complicated.
Because of this, jewelry retailers should look at a longer attribution window. We suggest 30-60 days. Here’s an example.
Imagine you sell Rolex watches. Your buyer might follow this path to conversion: