Omnitail
The Profit-Driven Online Marketing Agency
A conversion rate optimization (CRO) hypothesis is the foundation for any A/B test or experiment you run on your website, and it’s just like any other scientific hypothesis (“if this, then that” statement) that serves as a basis for investigation.
We work with e-commerce brands, so there’s confusion around the word “conversion.” A lot of times, people think it refers to “order conversion” specifically—like CRO is order conversion—but that’s not the case at all.
We use our expertise to answer your question. To be blunt: Yes, we do believe
We use our expertise to answer your question. Any cost per lead (CPL) increase we
In the world of social media advertising, return on ad spend (ROAS) is often the main reporting metric brands care about. While it’s true that we need to keep an eye on it, ROAS alone doesn’t show how paid social campaigns are performing.
Is it OK to run CRO A/B testing for a longer period of time than you anticipated? We use our expertise to help answer your question.
There are many benefits to using Smart bidding campaigns. They save advertisers time managing bids
If you sell on Amazon, you’ve probably heard of Product Targeting. You might have even
Each of the below Google Ads metrics is key for understanding what’s going on with
When it comes to measuring performance for your digital marketing campaigns, there are several attribution
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