Omnitail
The Profit-Driven Online Marketing Agency
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Vocab for Marketers: Heatmap
How do you define a heatmap and what is it used for in eCommerce marketing?
Ask a Marketer: What Is a CRO Hypothesis & How Do I Develop One?
A conversion rate optimization (CRO) hypothesis is the foundation for any A/B test or experiment you run on your website, and it’s just like any other scientific hypothesis (“if this, then that” statement) that serves as a basis for investigation.
Ask a Marketer: What is a Conversion Goal?
We work with e-commerce brands, so there’s confusion around the word “conversion.” A lot of times, people think it refers to “order conversion” specifically—like CRO is order conversion—but that’s not the case at all.
Will iOS 17 impact mobile advertising?
We use our expertise to answer your question. To be blunt: Yes, we do believe
Ask a Marketer: How is the increase in cost per lead different in 2023 than during COVID (2020)?
We use our expertise to answer your question. Any cost per lead (CPL) increase we
How to Influence Facebook Metrics
In the world of social media advertising, return on ad spend (ROAS) is often the main reporting metric brands care about. While it’s true that we need to keep an eye on it, ROAS alone doesn’t show how paid social campaigns are performing.
Ask a Marketer: When can I run an A/B test longer than planned?
Is it OK to run CRO A/B testing for a longer period of time than you anticipated? We use our expertise to help answer your question.
What Signals Does Google use to Manage Smart Bidding campaigns?
There are many benefits to using Smart bidding campaigns. They save advertisers time managing bids
Increase Your Conversions Using Product Targeting on Amazon
If you sell on Amazon, you’ve probably heard of Product Targeting. You might have even
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