How to Sell Jewelry and High-End Items on Google Shopping
Jewelry retailers — do you have trouble advertising your products on Google Shopping? The reason might be
Omnitail
The Profit-Driven Online Marketing Agency
Should I Bid on My Brand Name?
The two types of paid search queries (branded and non-branded) are inherently different, and you
Should I Use ECPC Bidding?
eCPC stands for “enhanced cost per click.” As a Google smart bidding strategy, it utilizes
Solving Missing Google Shopping Attributes
In our line of work, we often encounter missing data and missing Google Shopping attributes
Close Variants in Google Ads Aren’t Really That Close
Recently, a client’s search campaign performance dipped, and one of our analysts did some digging
Why Don’t My Conversion Metrics Agree?
“The conversions seem off on Google Ads.” “The conversion data from Google Analytics doesn’t match
Amazon’s Impression Share Rises Across Google Shopping
Omnitail analysts have noticed an interesting shift over the past couple of weeks: Amazon has
Should I Turn Off Ad Spend During The Pandemic?
The Issues As the COVID-19 pandemic worsens, the global economy is becoming increasingly restricted. Product hoarding increases
The Anatomy of Successful Google Shopping Product Titles [Infographic]
There’s a science to writing Google Shopping product titles: and we’ve broken it down for
Running a Gap Analysis for Digital Marketing Campaigns
Have you ever noticed that some of your top products have stopped selling? Or, have
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