Ask a Marketer: When Should I use Google Demand Gen Campaigns vs Shopping Campaigns?
When should you use Google Demand Generation campaigns, and when should you use Shopping campaigns? We answer the question in this Ask a Marketer.
Omnitail
The Profit-Driven Online Marketing Agency
Mastering Video Ads on Meta: How to Advertise on Social Media
Learn how to advertise on social media & discover the power social media video ads have to drive conversions and elevate brand presence.
Vocab for Marketers: DSP
What is a demand-side platform (DSP) and how do marketers use it?
Ask a Marketer: What Is Brand Identity?
What is brand identity and why is it important? We explore the topic in this Ask a Marketer.
Mastering Video Ads: How to Advertise on YouTube
Learn how to create video ads that capture attention and improve profitability for your brand.
Vocab for Marketers: Lookalike Audience
What is a lookalike audience and how do marketers use it?
Path to Purchase: Creative Ad Formats for Each Stage of the Buyer’s Journey
Uncover how creative strategy in advertising improves a shopper’s path to purchase as they go from awareness to decision in the buyer journey.
Ask a Marketer: What is Connected TV Advertising?
What exactly is Connected TV advertising? We explore the topic in this Ask a Marketer.
Vocab for Marketers: UGC
What is user-generated content (UCG) and how do eCommerce marketers use it?
Ask a Marketer: What Is Programmatic Advertising?
What Is programmatic advertising? We explore the topic in this Ask a Marketer.
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