If you’re running Amazon campaigns with manual targeting, you know keyword creation can be a challenge! To truly find success with your manual targeting campaigns, you need a wide range of keywords across a significant number of products, and the keywords themselves need to be relevant and profitable. That’s no small order! So how can you add keywords to your Amazon campaign?
In this blog, we’ll cover four sources of valuable keywords for Amazon Advertising. First, we’ll look at your products, and the various attributes you can use to create new keywords. We’ll also take a look at your competitors, and see which aspects of their products and campaigns you can use to boost your targeting. Finally, we’ll take a look at search terms: those found in your Amazon automatic targeting campaigns, as well as those found on Google Shopping.
Let’s get started!