“Which of these ads is actually working?”
“Why am I spending so much money on these campaigns? Is it worth it?”
“How am I supposed to know what’s influencing my sales?”
Frustrated? Amazon doesn’t give you a lot of options for attributing sales to your advertising. If you want to accurately track sales on Amazon, however, you’ll need to understand Amazon attribution windows and how credit for sales is assigned to ads. Before you throw your laptop out the window, here’s the scoop on attributing sales on Amazon.
Amazon will attribute sales to your campaigns differently depending on the type of campaign you are running. There are two types of Amazon Advertising campaigns: Sponsored Brand campaigns, and Sponsored Product campaigns.
Want to get more advanced? Check out our whitepaper: Working Around Reporting Limitations with Amazon Attribution.