Account for the “2020 Effect” in Your 2021 Advertising Management
Time alone will tell how quickly the economy will recover in 2021, and how the
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The Profit-Driven Online Marketing Agency
2021 Updates to Google Broad Match Modifier and Phrase Match Keywords
Today, February 4th, Google announced a major update to keyword match types within paid search to broad
Google Merchant Center: How to Use the Price Competitiveness Report
Do you struggle to keep up with competitor pricing? I had a customer who recently launched
Your Holiday Google Shopping Ads Didn’t Work—Now What?
You spent time getting your Google Shopping campaigns ready for the holiday season — creating
4 Ways to Optimize Your Amazon Campaigns
Feel like you’ve hit a wall with your Amazon campaign growth? It happens to a
How to Measure PPC Campaigns for Ecommerce
Where do you run ecommerce PPC campaigns? Amazon? Google Shopping? What about social media: Pinterest,
5 Tips to Build Your Amazon Campaign for Success
Editor’s Note: This post has been updated to reflect new developments on Amazon (July 7th,
Retailers: Do You Segment PLAs For Query Intent?
Segment Your Product Listing Ads: Using Keywords in Google Shopping Through the course of testing
How Sales Are Attributed Across Platforms [Infographic]
It’s the cardinal rule of online advertising: you can’t optimize your campaigns if you have
Top 2020 E-Commerce News and Updates
2020 e-commerce news was a mixed bag of good and bad for most retailers. At
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