You spent time getting your Google Shopping campaigns ready for the holiday season — creating promotions, increasing bids, and preparing for an increase in traffic! But when you go to check your performance analytics after Cyber Week, you didn’t get the results you were hoping for. Your Google Shopping ads didn’t work…now what?
Odds are, it’s not your products or Google Shopping that’s the problem, so don’t give up! We’ve helped our clients make their Black Friday campaigns successful and we want to help you too. To get to the root of the problem, we’ve put together some common reasons your Google Shopping Black Friday ads didn’t work—and how to fix them!