How to Measure 2020 Advertising Performance Year Over Year
2020 was a year full of changes and upheaval, especially in the retail sector. Although
2020 was a year full of changes and upheaval, especially in the retail sector. Although
When it comes to Search Engine Marketing, specifically Product Listing Ads (PLAs), the key question
Time alone will tell how quickly the economy will recover in 2021, and how the
Today, February 4th, Google announced a major update to keyword match types within paid search to broad
Do you struggle to keep up with competitor pricing? I had a customer who recently launched
You spent time getting your Google Shopping campaigns ready for the holiday season — creating
Feel like you’ve hit a wall with your Amazon campaign growth? It happens to a
Where do you run ecommerce PPC campaigns? Amazon? Google Shopping? What about social media: Pinterest,
Editor’s Note: This post has been updated to reflect new developments on Amazon (July 7th,
Segment Your Product Listing Ads: Using Keywords in Google Shopping Through the course of testing
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