Vocab for Marketers: AIDA
What does AIDA stand for and how do marketers use it? Learn more in this Vocab for Marketers post.
Omnitail
The Profit-Driven Online Marketing Agency
Ask a Marketer: What’s the Difference Between Instagram Reels & Stories?
What’s the difference between Reels & Stories on Instagram? We explore the topic in this Ask a Marketer.
Vocab for Marketers: Product Ads
What are product ads and how do eCommerce marketers use them? Keep reading to learn all about these promotional vehicles!
Ask a Marketer: What Is the Buyer’s Journey?
What exactly is the buyer’s journey, and how is it different from a lead generation funnel? We explore the topic in this Ask a Marketer.
Great Ads, Bad Performance? Learn How to Run Facebook Ads that Work
Boost underperforming ads and optimize performance by learning how to run Facebook ads and manage your Facebook account efficiently.
Vocab for Marketers: MER
What is MER and how do eCommerce marketers use it? Keep reading to learn all about marketing efficiency ratio.
Ask a Marketer: Should You Still Send Thank You Notes?
We use our expertise to answer this question. This topic is surprisingly controversial. Like so
Vocab for Marketers: CTV
What is connected TV (CTV) advertising and how do marketers use it? Read more.
Driving Contribution Margin: Get a Marketing Strategist
Discover the positive impact a marketing strategist has on campaign optimization and your overall contribution margin.
Vocab for Marketers: CBO
What is Campaign Budget Optimization (CBO) for paid social and how do marketers use it?
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