The Advertiser’s Guide to Google Shopping Placements
Ever wondered where your Google Shopping ads appear? Or what the “Display” segment in Google
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Google Shopping
Should I Bid On Generic Queries?: Segmenting by Query Intent
When it comes to Search Engine Marketing, specifically Product Listing Ads (PLAs), the key question
Google Merchant Center: How to Use the Price Competitiveness Report
Do you struggle to keep up with competitor pricing? I had a customer who recently launched
Your Holiday Google Shopping Ads Didn’t Work—Now What?
You spent time getting your Google Shopping campaigns ready for the holiday season — creating
Retailers: Do You Segment PLAs For Query Intent?
Segment Your Product Listing Ads: Using Keywords in Google Shopping Through the course of testing
Top 2020 E-Commerce News and Updates
2020 e-commerce news was a mixed bag of good and bad for most retailers. At
Don’t Waste Ad Spend on Out-of-Stock Items in Google Shopping and Paid Search
Disruptions to supply chains have become commonplace. As Amazon has stopped receiving “non-essential” products from sellers,
How to Sell Jewelry and High-End Items on Google Shopping
Jewelry retailers — do you have trouble advertising your products on Google Shopping? The reason might be
Solving Missing Google Shopping Attributes
In our line of work, we often encounter missing data and missing Google Shopping attributes
Amazon’s Impression Share Rises Across Google Shopping
Omnitail analysts have noticed an interesting shift over the past couple of weeks: Amazon has
Google Shopping
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