How-To Guides

Black Friday Campaigns and Automation

Black Friday is fast approaching—do you have a plan in place for your advertising? Download

Omnitail Guide to Metrics: Average Order Value

Guide to Metrics: Average Order Value AOV can help validate other metrics for more accurate

How to Improve Product Titles: Tips for a Better Feed

How to Improve Your Product Titles The foundation of any shopping campaign (Google, Bing, or

How To Calculate Your Cost of Goods and Maximize Profit

Add Cost of Goods. Maximize Profit. See how adding the cost of goods to your

How to Optimize Your Non-Branded Search Campaigns

Optimizing Your Non-Branded Search Campaign Do you know which campaigns are really contributing to your

Revenue Per Click: Tracking a Key Performance Metric

Revenue per Click: The Secret to Maximizing Profit See why this metric is so important

Troubleshoot Your Product Feed

Learn how to spot – and fix – common product feed errors! What’s Inside You’ll

Guide to Metrics: Cost per Order

Guide to Metrics: Cost per Order What is Cost per Order and how does it

10 Options to Consider When Setting Up Google Analytics 4

How to Set Up Google Analytics 4 Learn 10 options you should consider when setting

How to Troubleshoot Google Shopping Promotions

Running promotions on Google Shopping? This is the guide for you. What’s Inside Troubleshoot Google