Marketing Metrics

Metrics Don’t Lie: An In-Depth Guide to Attribution Models

Attribution Models: How to Measure Sales Discover the best attribution strategy for your business and

Using Multi-Touch Attribution to Measure Sales

Guide to Multi-Touch Attribution Want to learn how to implement multi-touch attribution for your business?

Predict Your Future Ad Spend – The Right Way.

Predict Your Future Ad Spend – The Right Way. Learn to use a square root

Omnitail Guide to Metrics: Average Order Value

Guide to Metrics: Average Order Value AOV can help validate other metrics for more accurate

How To Calculate Your Cost of Goods and Maximize Profit

Add Cost of Goods. Maximize Profit. See how adding the cost of goods to your

Revenue Per Click: Tracking a Key Performance Metric

Revenue per Click: The Secret to Maximizing Profit See why this metric is so important

Guide to Metrics: Cost per Order

Guide to Metrics: Cost per Order What is Cost per Order and how does it

Amazon Attribution: An Insider’s Guide

Overcome common challenges in Amazon attribution. What’s Inside You’ll Learn How To… Attribute sales for

10 Options to Consider When Setting Up Google Analytics 4

How to Set Up Google Analytics 4 Learn 10 options you should consider when setting

Profit vs ROAS: Choosing the Right KPI

Profit vs ROAS: Making the Right Choice See why profit is the only core KPI