Don’t Spend Money on Search Terms That Don’t Convert

Using your sales and query data we segment your search terms into 3 categories. Other agencies bid the same amount for all of these categories, resulting in wasted ad spend.

With our strategy, you can lower bids on low value terms and bid more aggressively on terms that are likely to convert.

Time and time again, this strategy has radically increased profit for our clients with little change to total media spend—see what our strategy can do for your campaigns! Book a free strategy call today.

Negative Keywords Have a Positive Impact



Increase in New Customer
Revenue (Year/Year)


Increase in Profit
(First 90 Days) 


Increase in Profit

Our 3 Part Google Shopping Negative Keyword Strategy

Product Feed

Great campaigns begin with great data. We take your product feed through a 6-phase, 77-step data feed optimization process, revising feed attributes to ensure optimal performance.

With in-house tools, we automatically add your new products in the feed to your account structure, so each of your products has a chance to succeed!

Bid Management

At Omnitail, we manage your account’s bids according to operating profit—the only metric that accounts for both efficiency and sales volume.

We take into account your cost of goods and other variable overhead, strategically driving spend toward the campaigns and ad groups that provide the most incremental profit for you!


We believe our industry suffers from a lack of transparency and accountability —especially when it comes to reporting.

That’s why we always look at your account using at least two attribution models (conservative and generous) — so you can track the full impact of your campaigns’ performance.

Learn How to Use Negative Keywords on Google Shopping

Want to take our strategy for a test drive? Explore Omnitail’s Google Shopping strategy in-depth, and learn how to segment your keywords by query intent using negative keywords. See our strategy in action, using anonymized data and real examples!