New Customer Contribution Margin Targets: Using Lifetime Value Metrics to Drive Profit
Ask most retailers which metrics they’re using to determine advertising strategy, and they’ll respond with
Omnitail
The Profit-Driven Online Marketing Agency
Metrics and Attribution
How to Find a Good PPC Budget
We’re likely to raise some eyebrows with this: the best PPC budget is no budget
How to Set Up Google Analytics 4 on Your Site
What’s New in Google Analytics 4? In October 2020, Google moved the next generation of
Google Ads Metrics: How to Effectively Measure Ad Campaigns
Each of the below Google Ads metrics is key for understanding what’s going on with
Google Analytics 4 vs. Universal Analytics: What’s the Difference?
If you’ve transitioned from Universal Analytics to Google Analytics 4, you might be a little overwhelmed by
Facebook Attribution vs. Google Analytics Attribution
Depending on your point of view, Facebook is either the best or the worst form
Transparent Attribution and Reporting for Google Ads
Is Your Agency’s Attribution Transparent? At Omnitail, we believe in transparent reporting—and our attribution strategy
7 Secrets to Improve Your Google Shopping CTR
Ready to improve your Google Shopping CTR? We manage Google Shopping campaigns for over 60
How to Measure 2020 Advertising Performance Year Over Year
2020 was a year full of changes and upheaval, especially in the retail sector. Although
Account for the “2020 Effect” in Your 2021 Advertising Management
Time alone will tell how quickly the economy will recover in 2021, and how the
Metrics and Attribution
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