How to Measure PPC Campaigns for Ecommerce
Where do you run ecommerce PPC campaigns? Amazon? Google Shopping? What about social media: Pinterest,
Omnitail
The Profit-Driven Online Marketing Agency
Metrics and Attribution
How Sales Are Attributed Across Platforms [Infographic]
It’s the cardinal rule of online advertising: you can’t optimize your campaigns if you have
Why You Should Use Assisted Conversions to Attribute Sales
When it comes to measuring performance for your digital marketing campaigns, there are several attribution
Improve Paid Search Attribution with “utm_nooverride”
Much like direct traffic, branded queries often occur when a searcher learns of your brand
What is Contribution Margin & Should You Be Tracking It?
At Omnitail, it’s no secret we don’t necessarily follow standard agency metrics – like ROAS
Why Should You Use Multiple Attribution Models
What Does Your Path to Conversion Look Like? When you buy something online, do you
Why Don’t My Conversion Metrics Agree?
“The conversions seem off on Google Ads.” “The conversion data from Google Analytics doesn’t match
Running a Gap Analysis for Digital Marketing Campaigns
Have you ever noticed that some of your top products have stopped selling? Or, have
5 Metrics Retailers Should Track This Holiday Season
As the holidays grow ever closer, retailers are fast preparing for the shopping season. In
Metrics and Attribution
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