Ask a Marketer: Should I Use ChatGPT to Check Google Ads Performance?
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Omnitail
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Google Ads
Black Friday Marketing: How to Prepare Your Online Store Now for this Holiday Season
We’re halfway to Black Friday, the perfect time for your e-commerce business to make sure your Amazon and Google ads are in good shape.
Ask a Marketer: Should I start using GA4 data for Google Ads conversions?
Should you use a Google Ads pixel, or import Google Analytics data? We use our
Pros and Cons of Data-Driven Attribution [Infographic]
You run a variety of ads on different channels: Google Ads, Google Shopping, Paid Social
How to Manage Target Impression Share [Infographic]
If you want your search ads to appear at the top of search results, you
Target ROAS Automated Bidding on Google Ads [Infographic]
Not sure which automated bidding strategy to use on Google Ads? In this infographic, we’ll
Maximize Conversions and Maximize Conversion Value Bidding [Infographic]
Want to try out automated bidding on Google Ads, but not sure where to start? In
Reveal Smart Shopping Display Placements with this Little-Known Report
How can you see placements for Smart Shopping campaigns? Smart Shopping Campaigns are notorious for
Video Ad Formats on Amazon Ads and Google Ads
More and more platforms are adding video to their armada of ad formats: Amazon, Google
Segmenting PLAs: Benefits of a Funnel System
Before working at Omnitail, I gained most of my knowledge of segmenting shopping campaigns through
Google Ads
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